Frozies frozen yogurt
Corporate identity design
RAD (Retail + Architecture + Design) – a cooperation between RB Arkitektur, Neobrand and Thurow Consulting, was tasked with developing the brand and concept for a new chain of frozen yoghurt shops.
Both product and brand were to be developed from scratch. RAD was involved during the entire process from finding a strategic location to name development, visual identity, implementing the store concept and other market communication.
Frozen yoghurt was introduced in the 70’s as a healthier alternative to ice cream. The market is expanding globally, with several of the largest vendors count to thousands of shops in California, US. In the convenience trade market, frozen yoghurts account for 25% of the ice cream range.