Leine&Linde
Corporate identity design
Leine&Linde manufactures incremental and absolute encoders for providing feedback on speed and positioning of rotary movements. The technology is used in the steel, paper and pulp industry as well as in the wind energy sector. The task was to analyse the brand, deliver a brand platform and on the basis of that develop a new corporate identity design to coincide with the brand strategy. The project was developed in cooperation with Propeller.